Over the years I’ve worked on countless email campaigns, from direct B2C marketing to multi-step transactional flows and lots in. Here are the success principals I’ve learned in my experience and some examples of my work.
Strengths Finder Compatibility Profiler
A company was looking to learn more about employees’ psychological makeup by doing the Gallup Strengths Finder 2.0. It’s a forced choice test to determine what you consider your strengths and what type of activities you’d rather avoid. I created a visual index of each employee’s strengths relative to the rest of the team. Here’s the result. Click a thumbnail to see the similarities to other members.
Visualization is based on D3.js with custom weighting algorithm. Most of the images are AI generated from thispersondoesnotexist.com
Only Cool Places
This site allows real estate investors to quickly scope out desirable residential properties. The premise is properties near a Trader Joe’s are in a desirable location, up-and-coming, hip, and often walkable.